Seek development based on the times, and achieve brilliance with stability. From January 5 to January 7, 2022, the company's 2022 marketing work meeting was successfully held in Shenyang. Chairman Yang Bo, general manager Liu Wei, general manager of the pharmaceutical company Mu Bin, deputy general manager Lv Wenhua, financial director Li Feng, procurement Director Li Lei, Quality Director Xu Linlin, Assistant General Manager and BD Director Liu Yazhou, Administrative Director and Director of International Business Department Miao Lan, General Manager of Hainan Branch Yang Huan, Marketing General Manager Li Penghua, Sales Director Liu Zhanwen and nearly 100 marketing system personnel Gather together to talk about the new journey in 2022.

    The meeting kicked off with the resounding national anthem, and all the staff recited the oath of the elite.

    At the meeting, Chairman Yang Bo affirmed the various work of the marketing system in 2021, expounded on the domestic and foreign situation, the situation of the pharmaceutical industry and the current situation of Hongqi itself, and put forward the overall requirements.

    Yang Dong said that in 2022, Hongqi's strategic development will enter a new stage. In the next few years, it will be a leap-forward development period, a period of strategic opportunity and a key breakthrough period for Hongqi from "surviving" to "living well". All employees of the company change their minds, raise their awareness, take the strategy as the guide, take advantage of the situation, concentrate their efforts, work hard, and forge ahead!

    Yang Dong pointed out that with the continuous reform of domestic pharmaceutical policies, a new market pattern has gradually formed after mass procurement, and the marketization of pharmaceutical products is moving from competition to synergy. As a leading enterprise in tuberculosis prevention and treatment in China, Hongqi people must strengthen their sense of social responsibility, undertake their responsibilities and missions, establish a "competition and cooperation" thinking, think about marketing strategies from the perspective of competition and cooperation, and promote the industry to establish a set of tuberculosis drug supply guarantee measures to effectively maintain Improve the national tuberculosis medical prevention and control system.

    Yang Dong emphasized that the health of the people is the wealth of the country, and the health of the people is the strength of the country. Serving the country and the people is the real value of the Red Flag cause. At present, our country is accelerating the implementation of the Healthy China Strategy, vigorously promoting the transformation from "treatment-centered" to "people's health-centered". In the face of new changes, we must take the initiative and actively connect with the government, medical care, and public institutions. Play a greater role in the anti-tuberculosis system.

    For the next stage of work, Yang Dong asked all marketing staff to accurately understand and grasp the company's marketing strategy intentions, strengthen confidence in development, continue to deepen reforms and accelerate the implementation of strategies to promote business development. It is necessary to seize opportunities, accelerate structural adjustment, consolidate, maintain and expand the work results of the CoV team, and continuously enrich product formats. It is necessary to strengthen business training, forge long plates, make up for short plates, and continuously improve the comprehensive ability and professional level of the marketing team.

    General Manager Liu Wei talked about the experience of participating in this meeting, and affirmed the ability and responsibility of the marketing team. It is ardently hoped that all marketing staff will not forget their original mission, maintain their development stamina, work hard, and use solid and stable high-quality marketing work to promote the comprehensive, coordinated and sustainable development of Hongqi, and make new and greater efforts for the future of Hongqi. contribute.

    Mu Bin, general manager of the pharmaceutical company, put forward specific requirements from three dimensions around the theme of the meeting. First, inheritance, to continuously consolidate the leading position in the field of tuberculosis, strengthen regional integration, ability model integration, strengthen job training, effectively allocate time and energy, and ensure that the The idea is implemented and implemented; the second is innovation, relying on FDC products to build a "two wings together" pattern in the new marketing structure, Hongqi Pharmaceutical Company undertakes to expand products, Hainan B-certificate Company undertakes BD and independent research and development products; the third is to start again, through The development pattern of "one core and two wings" promotes new breakthroughs in economic benefits.

    Deputy General Manager Lv Wenhua read out the organizational structure and appointment documents, and presided over the signing of the 2022 annual assessment responsibility letter. Mr. Lv pointed out that our work does not have "tasks", our work is "cause", and we should use the mentality of doing business to promote the work to continuously achieve new progress and new results.

    Yang Huan, general manager of Hainan Company, reported the overall operation of Hainan Company, analyzed the existing problems, and proposed the next key efforts. He also stated that it will focus on the development strategy of Hongqi, formulate a development plan that is in line with its own actuality, and do a good job in industrial synergy, so as to promote the continuous improvement of the new company.

    From the perspective of problems, Li Penghua, the general manager of marketing, carefully analyzed and studied the problems existing in the work in 2021, conducted an in-depth analysis of the external market environment, and clarified the development strategy and planning of the marketing work in 2022. We encourage everyone to face the new year's work with full confidence, forge ahead, take responsibility, turn plans into plans, turn plans into reality, and make every effort to sprint the 2022 annual sales target, achieve new breakthroughs, and make new achievements.

    Financial Director Li Feng, BD Director Liu Yazhou, Quality Director Xu Linlin, and Sales Director Liu Zhanwen delivered speeches at the meeting respectively, and made arrangements for the specific work.

    The person in charge of each line made a comprehensive review and summary of the annual marketing work, and systematically planned the path to achieve the target in 2022.

    The conference also carried out marketing manuals, product knowledge training and visiting drills, commended the 2021-2022 marketing year sales champions and sales elites, and provided all marketing personnel with sufficient "electricity" and "momentum", so as to unite the whole team and work together. The ideological consensus and strong synergy to jointly promote the high-quality development of the company.

    When the wind is in full swing, it is time to set sail and break the waves; The blueprint has been drawn, and the horn has sounded. In 2022, opportunities and challenges coexist, and glory and dreams coexist. The hard-working Hongqi marketers will follow the trend, follow the trend, take advantage of the trend, gather the trend and become strong, and dare to be a person. The pioneering spirit, the indomitable struggle, and the tenacity to work for a long time, the horse is not unshakable, the armor is not far from the side, strives to complete the sales target in 2022, handed over a satisfactory answer sheet with excellent results, and further promotes the high-quality development of Hongqi. New achievements!