Dear marketing students：

In the marketing battle filled with gunpowder, you are indomitable; in the battle of gunfire, you are fighting for the first; in the stalemate battle, you are not giving way. Almost every marketer has seen the night sky struggling until the wee hours. Thank you, for your dream, day and night, time with your family has become a luxury, Red Flag marketers, we have all seen your dedication and perseverance! There are no easy results, no easy achievements, thank you, thank yourself, marketing iron army!

Change | Breakthrough

In recent years, drug access policies have broken the market pattern, new drug habits require new models, and the price reduction effect of centralized procurement has brought fundamental changes in the pharmaceutical market, from R&D to production, from hospitals to pharmacies, from generic drugs to Innovative drugs have all been greatly affected.

As the company's key products have entered the country's centralized procurement, although the market share has been maintained, the company's overall profit has fallen sharply, bearing the huge pressure of both sales and profit decline. In this special period, Hongqi marketing officers, your body and mind are facing tremendous challenges every day. Some sales models are forced to change, and you are confused about how to sell in the future; after all products are collected, can new products be supplemented in time? There is also the discomfort of jumping out of the "comfort zone". Not everyone can persist in this test. Some students even have the idea of ​​abandoning themselves.

In the early days of the Chinese revolution, in the face of a powerful enemy attack, "Can the red flag still be beaten?" This pessimism filled the revolutionary team of our party, which is similar to the current mood of the red flag marketing team. Chairman Mao used "a single spark can start a prairie fire" criticizing the "right" opportunists who existed in the party at that time, and he also answered our confusion across time and space. Marketing students, when everything is extremely difficult, those who can get through are the heroes. At present, opportunities and challenges coexist, and difficulties and development coexist. Faced with the threat of the external harsh market environment and the communication barriers of various internal lines, how do we deal with internal and external threats and changes? Seek change and breakthrough!

The mountain is not me|I go to the mountain

In 2021, Hongqi's sales target is 480 million yuan. The sales of 480 million yuan is the "mountain" that red flag marketers must reach. The goal is set, and the only way to reach it is to wear the stars and the moon, rain or shine.

Think through ourselves, what do we have

We have a strong background of Fosun brand endorsement and a leading brand in the tuberculosis field; we have the most complete domestic anti-tuberculosis drug product specifications and dosage forms; our product quality and production capacity are industry-leading; our purchasing end business is full and extended, and the raw material preparation supply chain is perfect ; We have a professional marketing team in the field of anti-tuberculosis, comprehensive coverage of political procurement and clinical terminals.

See through ourselves, what we have done

We have completed the forward-looking product line layout. New product echelons such as TB Alliance-PA824, German Riemser-Terizidone, Otsuka Pharmaceutical-Dramani, and linezolid and moxifloxacin within the group have initially formed. Among them, terizidone is expected to be launched in 2025, and PA-824 is expected to be launched in 2022. We continue to expand our industry partnership network and have established full-chain strategic partnerships with well-known companies in the industry such as Anhui Zhifei, Ruixiang, Xi'an Janssen, etc., to develop high-quality services and improve the quality of life of patients.

Realize yourself, what are we going to do

In the future, we will rely on the bipolar drive of marketing and R&D to implement the Group's "4IN" strategy to achieve endogenous growth, extensional expansion, and integrated development, and achieve the goal of 1 billion+ sales revenue by 2025. Make every effort to accelerate R&D, BD, investment development, etc., to achieve multiple engine support; strengthen the promotion of high-quality products, promote the listing and introduction of new products, promote the development of product lines, and create first-line products with the most complete specifications and the highest quality level. The second-line product line introduces urinary system products; continues to promote the internationalization strategy, further deploys international R&D and manufacturing systems, speeds up international market access, and impacts the stars of the international market.

Based on this, the company will build a flatter, professional, and efficient marketing organization, and create a new marketing model with unified goals, fast response, and information sharing.

Red flag chasing dreams|You and I are together

People are ups and downs with time, and only in pressure and adversity can they show their true strength. The ancients said: "Things come to conform, the future will not welcome, then there is no miscellaneous, neither in love nor in love." In the future, we will meet the difficulties in life and work with an unobstructed mentality. We will not worry about market and policy changes, concentrate on completing the tasks at hand, seize opportunities, not be confined to experience, not to follow conventions, and to control a better future with the company.

In 2021, wish Hongqi marketers have dreams in their hearts and light in their eyes. Because I believe, I see that although the road is far away, the journey will come! Finally, please always keep in mind our corporate elite oath: "Facing challenges, we must go all out to create miracles in life, be grateful to others, restrain ourselves, do our best to things, and cherish things."